Thursday, February 28, 2013

Madison Wisconsin Photographer

I am an experienced Commercial/Advertising Professional Photographer based in Madison Wisconsin and in business for myself since 1987. Specializing in Commercial and Residential Architecture, producing high end product photography on location for Architects, Builders, Interior Designers and Product Catalogs. I have worked with Nancy Zieman and Nancy’s Notions LTD for over 25 years as their primary in-house catalog photographer. I pride myself in Communication with my clients to achieve Professional results the first time. I am now primarily shooting high res Digital but can also offer 4x5 Transparency film, as I spent the majority of my career behind a Large Format Camera. I do travel throughout the United States to satisfy my clients needs for Location Photography.

Wednesday, February 20, 2013

Hiring an Architectural Photographer!

I had the opportunity to write an Article for Hardwood Floors magazine, a trade publication for the NWFA (National Wood Flooring Association). The article is titled Use these tips to invest in the Right Architectural Photographer, here's the link

Thursday, February 14, 2013

What is Commercial Photography?

     Commercial Photographers produce Professional Photos for Advertising and Marketing Campaigns to enhance the sales of those clients. They work in the business community to support the sales force. Portrait Photographers deal with the general public and shoot Families, individuals, weddings and events for their client’s personal use. Commercial photographers shoot with a different mindset as they are selling a product, emphasis on dramatic lighting and composition helps to focus attention and enhance the product for sale. Portrait photographer’s focus on creating a pleasing environment in each shot, their client becomes part of that environment. The job of the Commercial Photographer is to produce images that make their clients money, a well photographed product put into a well designed advertising campaign together will create a very powerful result.

Thursday, February 7, 2013

Villa Louis Historical Site

Villa Louis located in Prairie du Chien Wisconsin is an accurately restored Victorian home from the late 1800’s. They are a proud member of The Wisconsin Historical Society and are on the Wisconsin National Register of Historic Places.

In the late 1990’s Dale Hall Photography was commissioned by the State of Wisconsin Historical Society to accurately photograph the completed restoration. Using his 4x5 View Camera Dale was able to create the exact angles and lighting of the Historic Photos shot in the late 1800’s. When each of these shots are viewed side by side they show the great attention to detail that went into this amazing restoration. Please Google “Villa Louis Dale Hall”

Dale Hall is a Madison Wisconsin Commercial Architectural Photographer with over 25 years of producing beautiful photography.

Monday, February 4, 2013

Advertising is Key!

Advertising is the key to the growth of any business. Not only to reach new customers but also keeping your name fresh in the minds of those you have worked with in the past. Advertising Photography gives your campaign the impact of beautiful images that leave a long lasting impression on your customers. Strong lighting and composition is the primary job of a Commercial Photographer, literally showing off your products in their best light. Composition is important to create a visually pleasing image. With the addition of great lighting you (my customer) will receive stunning images that will sell your products. Your product may be an architectural interior, an individual item for a product catalog, an industrial shoot showing hands on processes, whatever you sell is your product. Allow me to show off your products in their “Best Light” and ultimately make you more money, it’s my job.