Thursday, February 14, 2013
What is Commercial Photography?
Commercial Photographers produce Professional Photos for Advertising and Marketing Campaigns to enhance the sales of those clients. They work in the business community to support the sales force. Portrait Photographers deal with the general public and shoot Families, individuals, weddings and events for their client’s personal use. Commercial photographers shoot with a different mindset as they are selling a product, emphasis on dramatic lighting and composition helps to focus attention and enhance the product for sale. Portrait photographer’s focus on creating a pleasing environment in each shot, their client becomes part of that environment. The job of the Commercial Photographer is to produce images that make their clients money, a well photographed product put into a well designed advertising campaign together will create a very powerful result.